Hey, everybody is doing some form of content marketing. Industry experts place the figures at 94% for small businesses, 77% for B2Cs and 93%% of B2Bs. In essence, that’s everyone.
Still, the ever returning question is – why is everyone doing content marketing not winning? The Content Marketing Institute says that a mere 9% of B2B marketers are successful with their efforts. In other words, everything isn’t as rosy as you’d want to imagine.
So, why are you finding it challenging to make headway with content marketing? What follows is a rundown of probable mistakes that you’re doing.
You’ve Haven’t Honed your Skills
You need a solid strategy to succeed, as is the case with any other form of marketing. Put differently, if you’re setting yourself up for failure if you embark on the process blindly. What does this mean? Well, it implies that you must have a documented strategy that you can stick to and follow. Think of it as a way to ensure that you stay on track with whatever you’re doing.
You’re Operating on a Tight Budget
Sure, you can start slow, but you stand no chance against companies that spend lots of cash on content marketing. In simple terms, you get what you pay. So, if you want faster growth and real results, you must have a realistic budget. And so you may know, available data shows that marketers are now spending a staggering $44 billion on content marketing.
You’re Not Promoting your Content
One of the easiest ways to kill your campaign is to create content and do nothing afterward. See, there is this notion among marketers that content marketing solely involves creating content. You can sit and hope that your target audience will find your content. You have to do something if you want to boost your organic traffic and by extension, get more conversions.
And, you don’t have to struggle to showcase your work out there. Some of the ways you can use to promote your posts include;
- Email newsletter
- Using a landing page
- Tweeting a couple of times a day
- Guest posting
- Pitching influencers within your industry
- Mentioning your content every time you comment on other people’s blogs and sites
Your Content Isn’t at Par with the Best
At times, you need to up your game or go home! Of course, content marketing, at its very core, involves generating posts. Even then, the quality of your articles is crucial. So, you can’t churn out shoddy pieces and expect them to have a positive impact on your brand.
Be sure to get familiar with the kind of content your target audience would like to consume. Plus, it makes perfect sense to hire a professional writer to do the job for you. On top of that, make sure that your content is as engaging as possible to entice people to stick around and read every word.
You’re in a Tough Niche
You’re going to find it challenging to expose your blog posts if you’re in a super competitive industry. For instance, you’ll hardly make inroads if;
- You’re in a niche where there isn’t a big online audience
- You’re in a relatively new industry
- Your niche isn’t “sexy.” For instance, it is highly unlikely that you’ll get a million followers in you’re in welding
The long and short of it is that there is no magic pill to success if you’re in a tight niche, irrespective of the amount of content that you produce. Okay, you will make some meaningful gains over time, but is not going to be instant.
You are Not Patient
See, content marketing, like anything else takes time. So, have to be patient to achieve realistic results. Sometimes, it can be a couple of months before you gain traction. Keep in mind that content marketing isn’t a sprint – it is a marathon – you only need to keep generating high-quality articles, sit and wait for things to work out.
The Bottom Line
Yes, gaining success with content marketing isn’t a walk in the park. But, you can still hack it if you stick to the rules. One more thing – you have to know a thing or two about SEO.